What Are New Home Buyer Incentives & How Do They Work?

Buying a new home is a big investment, and builder incentives can help make the purchase more affordable. From closing cost assistance to special financing opportunities, understanding how new home buyer incentives work can help you decide which option provides the most value for you.

At Reliant Homes, available incentives vary by community, home, and promotion. Here's what homebuyers should know about buyer incentives.

1. What Is a Buyer Incentive? 

A buyer incentive is a special offer that may be available when purchasing a new construction home. Builders may use incentives to help reduce certain costs associated with buying a home or provide additional value to the buyer. 

Depending on the promotion, buyer incentives may include:

• Closing cost assistance
• Interest rate buydowns
• Design center credits or upgrades
• Appliance packages
• Other promotional savings   

2. How Buyer Incentives Benefit You 

• Reduce upfront costs

Closing cost incentives may help reduce the amount of money a buyer needs at closing, depending on the terms of the promotion and financing.

• Lower your monthly payment

Some promotions may offer an interest rate buydown through a preferred lender. A lower introductory or permanent interest rate can reduce the monthly principal and interest payment during the applicable period.

• Personalize your new home

For eligible presale homes, certain incentives may provide design center credits or upgrade opportunities that allow buyers to put their own style into their new home.

3. How Do Interest Rate Buydowns Work?

An interest rate buydown can help make monthly mortgage payments more manageable by providing a reduced interest rate for a set period of time.

With a temporary buydown, buyers may receive a lower rate during the first year or several years of the loan before the rate increases to the full note rate.

Since available programs, rates, and qualification requirements can vary, buyers should work with their lender to understand the specific terms and determine which financing option works best for them.

Explore Current Buyer Incentives from Reliant Homes

Reliant Homes offers new homes and communities throughout Georgia and South Carolina, with promotional opportunities available on select homes.

Explore our available communities and quick move-in homes to find your next home and learn about current opportunities.

Promotions, financing programs and incentives are subject to change and may apply only to select homes. Financing incentives require the use of our preferred lenders and are subject to lender qualification and program requirements. Contact a Reliant Homes representative for current details.

📞 Call 770-715-2800
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